Sprint 4 · Subsidiary C · Retail · Days 91–120

85% Left
Without Buying.

Mobile drives 59% of all e-commerce sessions. Mobile also has an 85.65% cart abandonment rate. The math on that gap represents hundreds of billions in recoverable revenue — and retail brands are leaving almost all of it on the table.

85.65% Mobile abandonment rate
59% Of sessions are mobile
2 taps To complete purchase

Everyone shops mobile.
Nobody finishes.

Mobile became the dominant shopping channel. But the checkout experience never caught up. Long forms, unfamiliar payment flows, tiny tap targets, mandatory account creation — every friction point costs a conversion. The customer was ready to buy. The experience stopped them.

The Problem 85%

of mobile shoppers abandon their cart before completing purchase — not because they changed their mind, but because the checkout process lost them.

The Opportunity $X

in recoverable revenue per brand per year. The customer already selected the product. They already wanted it. Recovery is easier than acquisition.

One SMS.
Two taps.

The moment abandonment is detected — cart left, session idle, app backgrounded — our API fires a recovery sequence. An SMS or push notification goes out within minutes, containing a pre-filled 1-click checkout link. The customer taps once to open, once to confirm. Done.

No account required. No re-entering card details. No navigating back to the cart. The link is deep-linked directly to the checkout completion screen, pre-populated with everything the customer already entered.

For brands in the investor's Costco/Walmart network, this plugs directly into their existing mobile app infrastructure — no rebuild required. We hook the abandon event and handle everything downstream.

SHOAL RECOVER

You left something behind. Your cart is saved — complete your purchase in one tap before it expires.

Complete Purchase →

Delivered · 3 min ago

Sent within 8 minutes of abandonment · Pre-filled checkout · Apple Pay / Google Pay ready

Where the money
comes back.

100% Customers who add to cart on mobile The full opportunity
85.65% Abandon without purchasing Checkout friction · distractions · hesitation
~60% Open the recovery SMS within 1 hour Timing + personalization drive open rate
~15–25% Complete purchase via recovery link Industry benchmark for SMS cart recovery

Share the win.
Risk-free to test.

We offer a revenue-share model on recovered carts — brands pay only when a recovery converts. This removes the adoption barrier entirely. There's no upfront cost to try the product; the only question is whether it works (it does).

After proving ROI, brands typically move to a SaaS licensing model for predictable unit economics on our side and cost certainty on theirs.

Rev-share · Launch 5–8% of recovered GMV
SaaS License · Scale $499–2,499/mo
Enterprise · Custom White-label + volume

No rebuild
required.

The Recovery API is a lightweight webhook. Brands add one event listener to their app's cart session — when the abandon event fires, we handle everything from there. SDK available for iOS, Android, and React Native.

Works with existing payment providers:

Stripe Apple Pay Google Pay Shopify WooCommerce Salesforce Commerce Custom API

Target pilot: brands in the investor's Costco/Walmart distribution network. Warm introductions, proven product-market fit.

SHOAL · Site Directory